AR: How Fashion, Theatre and Live Events can Engage Audiences in 2023

In today's digital age, audiences are constantly bombarded with new technologies and experiences that aim to capture their attention. As a result, marketers for theatre and live events are increasingly looking for new and innovative ways to engage their audiences and create an immersive experience that will keep them coming back for more.

One technology that is gaining traction in this space is augmented reality (AR). In this post, we will explore some of the creative ways that theatre and live events can utilize AR-activated objects, such as posters, to engage with audiences, and how JB Makes Stuff can help make it happen.

What is AR?

At its core, AR is a technology that allows users to overlay digital information onto the real world. This can be accomplished through a variety of mediums, including smartphones, tablets, and smart glasses. The key to making AR effective in theatre and live events is to create content that is engaging and interactive, and that seamlessly blends the digital and real worlds further amplifying excitement prior to the event.

Interactive Posters One way that theatre and live events can utilize AR is by creating interactive posters that come to life when viewed through a smartphone or tablet. These posters can include animations, videos, and interactive games that provide a deeper level of engagement with the audience.

Virtual Reality Experience Another way to engage audiences is through virtual reality (VR) experiences. This can be done by creating a VR headset or mobile app that allows users to experience a virtual world that is connected to the live event. For example, a theatre production could create a VR experience that allows users to explore the set and interact with the characters in the production this could be achieved through digital CGI or realworld 360 capture.

Interactive Seating By using AR technology, theatre and live events can create an interactive seating experience that allows users to see what the stage looks like from different seats. This can be accomplished by creating 3D models of the stage and seating area, and then overlaying them onto the real world through a smartphone or tablet.

Social Media Integration Many people are active on social media and theatre and live events can take advantage of this by creating an AR experience that allows users to share their experience on social media. For example, a user could take a photo of themselves at the event and then add an AR overlay to the photo before sharing it on social media to a simple collection of AR filters gained and activated by attending the event.

Gamification Theatre and live events can be a great way to engage audiences and create a fun and interactive experience. One way to do this is by creating a game that is connected to the event. For example, a theatre production could create a game that allows users to collect virtual items or points that can be redeemed for prizes or special experiences at the event.

How JB Makes Stuff Can Help?

At JB Makes Stuff, we specialize in mixed reality development and 3D art for games, film, TV, marketing and more. We have the expertise and experience to help theatre and live events create engaging and interactive AR experiences that will capture the attention of audiences and keep them coming back for more. Whether you're looking to create interactive posters, virtual reality experiences, or social media integrations, we can help make it happen.

As technology continues to advance, audiences are becoming increasingly demanding and expect more from their entertainment experiences. AR is a technology that can help theatre and live events meet this demand by creating immersive and interactive experiences that will keep audiences engaged and coming back for more. At JB Makes Stuff, we have the expertise and experience to help theatre and live events create the type of AR experiences that will capture the attention of audiences and keep them coming back for more.

Contact Us Today to get started.